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What is social Media Marketing?

By: Rubby Jain 0208

Social media marketing (SMM) is an internet marketing tool that uses social networking websites for marketing. In SMM, we create viral content related to our product or website that users will share on their social media network.

This in return, increases customer reach and generates more traffic and brand exposure. Social Media Optimization (SMO) is one of the key components of Social media marketing (SMM). In Social Media Optimization (SMO), we draw new and unique visitors in our website. SMO can be done either by adding social media links to content, such as RSS feeds and sharing buttons or by using social media for direct promotion with the help of posting direct links in Facebook, twitter etc.

Through SMM, company can get direct feedback from the users. This makes company more authentic in the eyes of others. Users can also ask questions or raise complaints via social media. This is called social customer relationship management.

SMM turned out to be more typical with the expanded fame of sites, for example, Twitter, Facebook, Myspace, LinkedIn, and YouTube. Accordingly, the Federal Trade Commission has refreshed its principles to incorporate SMM. On the off chance that an organization or its publicizing office gives a blogger or other online analyst with free items or different motivating forces to create positive buzz for an item, the online remarks will be dealt with lawfully as supports. Both the blogger and the organization will be considered in charge of guaranteeing that the motivations are plainly and obviously revealed and that the blogger's posts contain no deceptive or unverified articulations and generally agrees to the FTC's guidelines concerning unreasonable or tricky publicizing.

SEO and SMO are very important to increase visibility and daily traffic of your website, as these factors boost the sales and attract customers. A2Z creation provides very cost effective services in search engine optimization and social media marketing. A2Z creation is a web development company in Indore. We also excel in Android app development and graphic designing.